Jay Barney, Trish Gorman Clifford

What I Didn't Learn in Business School (eBook, ePUB)

How Strategy Works in the Real World

• Format: ePub

Produktbeschreibung

Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

John and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 272
• Erscheinungstermin: 12. Oktober 2010
• Englisch
• ISBN-13: 9781422170724
• Artikelnr.: 40440358

Autorenporträt

Jay Barney and Trish Gorman Clifford

Inhaltsangabe

Table of Contents

Series Introduction ii
Preface vi
Acknowledgements ix
Prologue x
Part One: The Team and the Problem 1
Chapter One: Turbulence 2
Chapter Two: The Consulting Team 7
Chapter Three: The Client Team and a Surprise 18
Chapter Four: A Coffee Disaster 29
Part Two: What Is the Problem? 41
Chapter Five: A Present Value Mystery 42
Chapter Six: It's the Industry 54
Chapter Seven: It's Not Just the Industry 64
Chapter Eight: Which Industry Is It? 74
Chapter Nine: It's All About Synergy 82
Chapter Ten: On Synergy and All that Stuff 92
Chapter Eleven: On Value Chains and Sustained Competitive Advantages 101
Chapter Twelve: Turbulence 110
Part Three: Mid-Course Corrections 113
Chapter Thirteen: Exercised 114
Chapter Fourteen: Jackie 118
Chapter Fifteen: Throw Out All the Rules 125
Chapter Sixteen: Well, Not All the Rules 135
Chapter Seventeen: Options 143
Part Four: Analysis Is Not Strategy 153
Chapter Eighteen: How to Evaluate the Alternatives 154
Chapter Nineteen: Me Cracking the Case 158
Chapter Twenty: The Case Cracking Me 165
Chapter Twenty-one: An Informative Cab Ride 169
Chapter Twenty-two: Back to the Lab 175
Chapter Twenty-three: What Are the Core Competencies 183
Chapter Twenty-four: Reflections 185
Chapter Twenty-five: Romance 194
Part Five: Making Strategy Happen 199
Chapter Twenty-six: Getting Ready for the Final Push 200
Chapter Twenty-seven: First Time Out of the Box 212
Chapter Twenty-eight: Planning for Change 221
Chapter Twenty-nine: Final Presentation 227
Chapter Thirty: On the Beach 238

Rezensionen

?Written as a novel, this book is an engaging way to give readers a glimpse of what's really involved in developing business strategy." T+D Magazine

?A worthwhile read if you are taking your first steps to developing corporate strategy." Business Standard (India)

?? interesting, important, unique, and realistic business novel?"

?Highly recommended." ? CHOICE Magazine