Alex L. Goldfayn

Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn't)

Sprecher: Martin, Eric

• MP3-CD

Produktdetails

• Verlag: Brilliance Audio
• Gesamtlaufzeit: 540 Min.
• Erscheinungstermin: 1. März 2016
• Sprache: Englisch
• ISBN-13: 9781511383332
• Artikelnr.: 44270518

Autorenporträt

Alex Goldfayn is a secret weapon marketing consultant, advisor and speaker for the top consumer electronics manufacturers in the world, and their agencies. He helps clients with their brand strategy, marketing, messaging and positioning. Alex's clients include Blackberry, T-Mobile, Virgin Mobile, Sony and TiVo. Alex is a former syndicated technology columnist for the Chicago Tribune. He lives in the suburbs of Chicago with his wife and children.

Inhaltsangabe

Introduction
Chapter 1: Good News & Bad News: You're Leaving Billions on The Table
Chapter 2: Success Comes From a Series of Subtle Shifts
Chapter 3: A Revolutionary System for Creating Consumer Electronics
Evangelists
Chapter 4: Your Product: Naming & Pricing
Chapter 5: Everything Begins With Consumer Insights
Chapter 6: How To Understand What Your Consumers Know (Or Techniques For
Obtaining Consumer Insights)
Chapter 7: Don't Repeat Anything Your Engineers Say. Ever.
Chapter 8: How Public Relations Kills Consumer Electronics
Chapter 9: A Public Relations Prescription
Chapter 10: Communications Platforms
Chapter 11: The Joys of Mainstream Consumers & Word-of-Mouth
Chapter 12: How to Enjoy Consumers Evangelists & Rule The World