21,99 €
inkl. MwSt.
Versandfertig in über 4 Wochen
11 °P sammeln
Andere Kunden interessierten sich auch für
![The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever]( "The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever")
The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever22,99 €![Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World]( "Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World")
Stage (Not Age): How to Understand and Serve People Over 60--The Fastest Growing, Most Dynamic Market in the World20,99 €![Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers]( "Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers")
Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers23,99 €![Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals]( "Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals")
Selling Results!: The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals38,99 €![Customers as Partners: Building Relationships That Last]( "Customers as Partners: Building Relationships That Last")
Customers as Partners: Building Relationships That Last21,99 €![The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments]( "The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments")
The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments16,99 €![Built to Love: Creating Products That Captivate Customers]( "Built to Love: Creating Products That Captivate Customers")
Built to Love: Creating Products That Captivate Customers23,99 €
In "Evangelist Marketing," Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars--easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. "Evangelist Marketing" is written for consumer tech companies big and small--from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.