Tony Royle

Working for McDonald's in Europe (eBook, ePUB)

The Unequal Struggle

• Format: ePub

Produktbeschreibung

The McDonald's Corporation is not only the largest system- wide sales service in the world, it is a phenomenon in its own right, and is now recognized as one of the most famous brands in the world. A detailed analysis examining the extent to which McDonald's Corporation adapts or imposes its labor relations policies, this volume provides a real life case study showing the interaction between a global, multi-national enterprise and the regulatory systems of a number of different European countries. Areas covered include union strategies, legislatively underpinned systems of co-determination, consultation and collective bargaining, and European legislation, in particular the McDonald's European Works Council.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 2. August 2004
• Englisch
• ISBN-13: 9781134620791
• Artikelnr.: 42642133

Autorenporträt

Tony Royle

Inhaltsangabe

1. Liberalism
Collectivism and the Multinational Corporation; In the ring: liberalism versus collectivism
Regulating employment rights in mulinationals
Clarifying some concepts
Research issues and questions
Outline of the book 2. Welcome to Big Mac; From small acorns...
Enter the salesman
Exporting 'McBurgers'
The problems of international expansion
Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise
The McDonald's franchise system
Financial costs and the application process
Outsiders and insiders
'Traiters within': the MOA
Imposing uniformity
The distinction between the franchisee and the company restaurant manager
Capital expenditure
Franchises: working the employees harder? Appointment
promotion
recruitment and training
Staffing levels
pay and conditions
The franchise operator: employer or employee? 4. McDonald's at Work; McWork
Managing control and consent at McDonald's
Managing subjectivity
McCulture
Labour turnover
Part-time work
Workforce characteristics
Foreign workers
'Coasters' and ethnic minorities
McJobs
Previous work experience
Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America
It's cold outside: McDonald's and the unions around the world
Trade unions and collective bargaining in Europe
McDonald's and the European unions
'Do it your way' Ireland and the UK
Unions in the centre: Germany
Austria
Belgium
and the Netherlands
Unions in the south: France
Spain and Italy
Unions in the north: Denmark
Finland
Norway and Sweden
Explaining low membership
Management attitudes towards unions
Franchises: the benefits of small operations
Workforce characteristics and workers' attitudes
It's not always high labour turnover and young workers
Explaining variation in union membership levels 6. 'Co-determination? What