This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
1. Liberalism Collectivism and the Multinational Corporation; In the ring: liberalism versus collectivism Regulating employment rights in mulinationals Clarifying some concepts Research issues and questions Outline of the book 2. Welcome to Big Mac; From small acorns... Enter the salesman Exporting 'McBurgers' The problems of international expansion Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise The McDonald's franchise system Financial costs and the application process Outsiders and insiders 'Traiters within': the MOA Imposing uniformity The distinction between the franchisee and the company restaurant manager Capital expenditure Franchises: working the employees harder? Appointment promotion recruitment and training Staffing levels pay and conditions The franchise operator: employer or employee? 4. McDonald's at Work; McWork Managing control and consent at McDonald's Managing subjectivity McCulture Labour turnover Part-time work Workforce characteristics Foreign workers 'Coasters' and ethnic minorities McJobs Previous work experience Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America It's cold outside: McDonald's and the unions around the world Trade unions and collective bargaining in Europe McDonald's and the European unions 'Do it your way' Ireland and the UK Unions in the centre: Germany Austria Belgium and the Netherlands Unions in the south: France Spain and Italy Unions in the north: Denmark Finland Norway and Sweden Explaining low membership Management attitudes towards unions Franchises: the benefits of small operations Workforce characteristics and workers' attitudes It's not always high labour turnover and young workers Explaining variation in union membership levels 6. 'Co-determination? What
1. Liberalism Collectivism and the Multinational Corporation; In the ring: liberalism versus collectivism Regulating employment rights in mulinationals Clarifying some concepts Research issues and questions Outline of the book 2. Welcome to Big Mac; From small acorns... Enter the salesman Exporting 'McBurgers' The problems of international expansion Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise The McDonald's franchise system Financial costs and the application process Outsiders and insiders 'Traiters within': the MOA Imposing uniformity The distinction between the franchisee and the company restaurant manager Capital expenditure Franchises: working the employees harder? Appointment promotion recruitment and training Staffing levels pay and conditions The franchise operator: employer or employee? 4. McDonald's at Work; McWork Managing control and consent at McDonald's Managing subjectivity McCulture Labour turnover Part-time work Workforce characteristics Foreign workers 'Coasters' and ethnic minorities McJobs Previous work experience Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America It's cold outside: McDonald's and the unions around the world Trade unions and collective bargaining in Europe McDonald's and the European unions 'Do it your way' Ireland and the UK Unions in the centre: Germany Austria Belgium and the Netherlands Unions in the south: France Spain and Italy Unions in the north: Denmark Finland Norway and Sweden Explaining low membership Management attitudes towards unions Franchises: the benefits of small operations Workforce characteristics and workers' attitudes It's not always high labour turnover and young workers Explaining variation in union membership levels 6. 'Co-determination? What
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