Don Tapscott, Anthony D.

Wikinomics: How Mass Collaboration Changes Everything (eBook, ePUB)

Übersetzer: Vasilenko, G.; Mironov, Pavel

• Format: ePub

Produktbeschreibung

Many of the great products we use today were created by teams of thousands and even millions of contributors around the world. This is what wikinomics is all about - bringing together many people for the sake of mass cooperation on various projects. The book has been translated into more than 20 languages and has become a worldwide bestseller and must-read for business leaders. She explains how mass collaboration occurs not only on the Wikipedia site, but also in traditional companies. Boeing, BMW and Procter & Gamble are already actively using collaboration and self-organization to breathe new life into their organizations. Don Tapscott and Anthony Williams break down the principles of wikinomics and tell amazing stories about how masses of people create news, study the human genome, discover drugs, invent cosmetics, and write software. The knowledge, resources and abilities of billions of people are self-organizing and turning into a powerful, coordinated collective force. For leaders who are able to channel this power in their own direction, wikinomics opens up unprecedented opportunities and becomes a critical engine of success in today's markets.

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Produktdetails

• Verlag: Alpina PRO
• Seitenzahl: 456
• Erscheinungstermin: 3. Mai 2023
• Russisch
• ISBN-13: 9785961431940
• Artikelnr.: 67886698