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Entrepreneurs are truly dedicated people. That is why they are bad sellers. Every businessman wants his product or service to be noticed without advertising and promotion, buyers line up and sales happen by themselves. Alas, not only dreams help build a successful business. Mikhail Tokovinin's book is dedicated to how to build systematic sales, assemble an effective sales team and use the best modern techniques to create a base of loyal customers. The author draws on personal experience and shares case studies from the practice of amoCRM, one of the best cloud services for sales management. Tokovinin explains how to lead leads to a purchase, use funnels and other sales tools, apply manipulations and correctly refuse a client. The last chapters contain recommendations on how to find employees who are ready to work systematically and how to delegate sales without the risk of failure. The book will help build a sales department in a company from scratch.
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