Jonathan Baldwin, Lucienne Roberts

Visual Communication (eBook, PDF)

From Theory to Practice

• Format: PDF

Produktbeschreibung

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.

Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 192
• Erscheinungstermin: 12. Juni 2006
• Englisch
• ISBN-13: 9782940447053
• Artikelnr.: 61511088

Autorenporträt

Jonathan Baldwin is the Associate Head of School of Art and Design, University of South Wales, Cardiff. He teaches and writes on issues related to popular culture, the media, graphic design and higher education and has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education. Lucienne Roberts established the design studio sans+baum after a brief period at The Women's Press, hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Roberts' new studio LucienneRoberts+ started at the end of 2006. Roberts was a signatory of the First Things First manifesto, has taught at Yale and the London College of Communication and was a D&AD judge in 2008. She is a regular contributor to Eye magazine and Grafik.

Inhaltsangabe

How to use this book The Theory Foreword: Isn't design simply all about
'the visual'? The Practice Foreword Chapter One: Communication Aims of
chapter 1 The Theory Introduction: Even natural processes have explanations
Communication as a process Semiotics All design is political: part one
Afterword: No more rules? The Practice Introduction Neville Brody Michael
Bierut Questions in summary Chapter Two: Culture Aims of chapter 2 The
Theory Introduction: Everyday visual communication What is culture? All
design is political: part two Style and identity Afterword: 'Meaningful' is
not the same as 'full of meaning'... The Practice Introduction Joan Farrer
Shin Azumi and Tomoko Azumi Questions in summary Chapter Three: Conflict
Aims of chapter 3 The Theory Introduction: Form versus function: Styling as
communication All design is political: part three The political designer
Design under threat? Afterword: Beneath the surface The Practice
Introduction Erik Spiekermann Emmi Salonen Questions in summary
Design/photography biographies Bibliography Index Credits