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  • Format: ePub

Thomas Edison said that the process of invention is 1% inspiration and 99% perspiration. The implication of this statement is that most creative activity is in fact an incremental process that has a structure and requires organization and constant effort to maintain. In many ways, however, creativity has remained elusive-a seemingly mysterious gift that you either have or you don't have-rather than a set of skills that can be transferred and managed systematically and explicitly.
Neuro-Linguistic Programming (NLP) provides a set of tools that can allow us to take major steps toward the
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Produktbeschreibung
Thomas Edison said that the process of invention is 1% inspiration and 99% perspiration. The implication of this statement is that most creative activity is in fact an incremental process that has a structure and requires organization and constant effort to maintain. In many ways, however, creativity has remained elusive-a seemingly mysterious gift that you either have or you don't have-rather than a set of skills that can be transferred and managed systematically and explicitly.

Neuro-Linguistic Programming (NLP) provides a set of tools that can allow us to take major steps toward the overcoming of this limitation. The field of Neuro-Linguistic Programming has developed out of the modeling of human thinking skills. The NLP modeling process involves finding out about how the brain ("Neuro") is operating by analyzing language patterns ("Linguistic") and non-verbal communication. The results of this analysis are then put into step-by-step strategies or programs ("Programming") that may be used transfer the skill to other people and applications.

NLP provides a way to look past the behavioral content of what people do to the more invisible forces behind those behaviors; to the structures of thought that allow people to perform effectively. NLP provides a framework and a language that allows one to model the relevant mental strategies used by creative and innovative people so that those inner processes can be communicated about, stimulated and managed in a systemic way. Through NLP, we can:

  • define the creative process of an individual, group and organizational level.
  • create a vocabulary that will support and enhance the creative process.
  • provide specific ways people can more effectively support, enhance and direct creativity in individuals and teams.
  • determine ways to identify different types of creative people.


The purpose of this book is to examine the structure and principles of creativity in order to enhance and supplement the creativity and productivity of individuals, teams and organizations. The behavioral technology provided by Neuro-Linguistic Programming makes explicit the strategies and steps involved in the creative process on a number of different levels, including:

  • stimulating personal creativity: enhancing day-to-day creativity and flexibility on a personal level.
  • managing group creativity: Stimulating innovation within the dynamic patterns of groups and teams.
  • promoting entrepreneurial beliefs and attitudes.

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Autorenporträt
Robert B. Dilts has been a developer, author, trainer and consultant in the field of Neuro- Linguistic Programming (NLP)-a model of human behavior, learning and communication- since its creation in 1975. Robert is also co- developer (with his brother John Dilts) of Success Factor Modeling and (with Stephen Gilligan) of the process of Generative Change. A long time student and colleague of both Grinder and Bandler, Mr. Dilts also studied personally with Milton H. Erickson, M.D. and Gregory Bateson.In addition to spearheading the applications of NLP to education, creativity, health, and leadership, his personal contributions to the field of NLP include much of the seminal work on the NLP techniques of Strategies and Belief Sys- tems, and the development of what has become known as Systemic NLP. Some of his techniques and models include: Reimprinting, the Disney Imagineering Strategy, Integration of Conflicting Beliefs, Sleight of Mouth Patterns, The Spell- ing Strategy, The Allergy Technique, Neuro-Logical Levels, The Belief Change Cycle, The SFM Circle of Success and the Six Steps of Generative Coaching (with Stephen Gilligan).Robert has authored or co-authored more than thirty books and fifty articles on a variety of topics relating to personal and professional development includ- ing From Coach to Awakener, NLP II: The Next Generation, Sleight of Mouth and, Generative Coaching and The Hero's Journey: A Voyage of Self Discovery (with Dr. Stephen Gilligan). Robert's recent book series on Success Factor Modeling iden- tifies key characteristics and capabilities shared by successful entrepreneurs, teams and ventures. His recent book The Power of Mindset Change (with Mickey Feher) presents a powerful methodology for assessing and shaping key aspects of mindset to achieve greater performance and satisfaction.For the past forty-five years, Robert has conducted trainings and workshops around the world for a range of organizations, institutes and government bod- ies. Past clients and sponsors include Apple Inc., Microsoft, Hewlett-Packard, IBM, Société Générale, The World Bank, Fiat, Alitalia, Telecom Italia, Lucasfilms Ltd., Ernst & Young, AT Kearney, EDHEC Business School and the State Railway of Italy.A co-founder of Dilts Strategy Group, Robert is also co-founder of NLP Uni- versity International, the Institute for Advanced Studies of Health (IASH) and the International Association for Generative Change (IAGC). Robert was also found- er and CEO of Behavioral Engineering, a company that developed computer software and hardware applications emphasizing behavioral change. Robert has a degree in Behavioral Technology from the University of California at Santa Cruz.