Pernille Rudlin

The History of Mitsubishi Corporation in London (eBook, ePUB)

1915 to Present Day

• Format: ePub

Produktbeschreibung

Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 258
• Erscheinungstermin: 18. März 2014
• Englisch
• ISBN-13: 9781135127473
• Artikelnr.: 40823706

Autorenporträt

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).

Inhaltsangabe

Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915
1920: an apprenticeship in international commerce 3. 1921
1930: survival through international diversification 4. 1931
1941: nationalism, trade friction and decline 5. 1947
1960: securing resources to rebuild Japan 6. 1961
1970: growing with the Japanese economy 7. 1971
1980: supporting Japan's foreign investment 8. 1981
1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world