Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain.
Examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the 85 years since its establishment. Brings new insight into Japanese corporate culture in Britain.
Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).
Inhaltsangabe
Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915 1920: an apprenticeship in international commerce 3. 1921 1930: survival through international diversification 4. 1931 1941: nationalism, trade friction and decline 5. 1947 1960: securing resources to rebuild Japan 6. 1961 1970: growing with the Japanese economy 7. 1971 1980: supporting Japan's foreign investment 8. 1981 1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world
Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915 1920: an apprenticeship in international commerce 3. 1921 1930: survival through international diversification 4. 1931 1941: nationalism, trade friction and decline 5. 1947 1960: securing resources to rebuild Japan 6. 1961 1970: growing with the Japanese economy 7. 1971 1980: supporting Japan's foreign investment 8. 1981 1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world
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