Roger Darnell

The Communications Consultant's Foundation (eBook, PDF)

Leveraging Public Relations Expertise for Personal and Client Success

• Format: PDF

Produktbeschreibung

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:

. The basics of positive, proactive, strategic communications for individuals and organizations

. What it means to be a PR expert in the creative industry and to do great work

. An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more

. Customer service and all it entails

. Extensive exploration of the PR toolset and its application in real-world marketing scenarios

This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 186
• Erscheinungstermin: 26. September 2021
• Englisch
• ISBN-13: 9781000438208
• Artikelnr.: 62238404

Autorenporträt

Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.

Inhaltsangabe

Preface & Foreword
Part I Foundations
1 Reputation Management and Ethics
2 Creativity
3 Strategy
4 Personal Brands and Branding
Part II The Arena
5 Leadership and Management
6 Objectives
7 Business Brands and Branding
8 Business Development
9 Customer Service
10 Integrated Marketing in Action
11 Cash Flow and Project Flow
Part III Communications Consulting
12 The Communications Consultant in Practice
13 Consistencies and Variations by Client Size
14 Media and its Usage
15 My Version and Your Version
16 Is Consulting Right for You?