Alan Albarran

The Handbook of Spanish Language Media (eBook, PDF)

• Format: PDF

Produktbeschreibung

With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area.

This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 10. September 2009
• Englisch
• ISBN-13: 9781135854300
• Artikelnr.: 42975764

Autorenporträt

Alan B. Albarran is professor of media and director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and current editor of the International Journal for Media Management.

Inhaltsangabe

Part I Spanish Language Media; Chapter 1 Spanish Language Media in the United States
Kenton T. Wilkinson; Chapter 2 The Media in Spain
Ángel Arrese
Juan Pablo Artero
Mónica Herrero; Chapter 3 The Media Industry in Mexico
María Elena Gutiérrez Rentería; Chapter 4 The Media in Central America
Catherine Salzman
Ryan Salzman; Chapter 5 The Media in Colombia
Germán Arango Forero
Liliana Gutiérrez Coba
Alfonso Forero Gutiérrez
Jairo Valderrama Valderrama
Rodolfo Prada Penagos
Luz Carmen Barrera Avellaneda
Adriana Guzmán de Reyes; Chapter 6 The Mass Media in Venezuela
Guillermo Gibens; Chapter 7 The Mass Media in Bolivia
Gonzalo Soruco
Juliet Pinto; Chapter 8 The Media in Ecuador
Rodrigo Jordán Tobar
Allen Panchana Macay; Chapter 9 The Media in Peru
Rosa Zeta de Pozo; Chapter 10 The Chilean Media Landscape
Cristóbal Benavides
Maria Ignacia Errázuriz
David Kimber
Isabel Santa María
Aldo van Weezel; Chapter 11 Media and Entertainment in Argentina
Luciana Silvestri
Roberto S. Vassolo; Chapter 12 The Media in Uruguay
Eileen Hudson
Fernando Salas
Lucila Carbajal
Florencia Traibel; Chapter 13 The Media in Paraguay
Ligia García Béjar; Chapter 14 The Media in Cuba
the Dominican Republic and Puerto Rico
Juan Pablo Artero; Part II Topics and Issues in Spanish Language Media; Chapter 15 Growth and Trends in Spanish Language Television in the United States
Amy Jo Coffey; Chapter 16 Television News
Phyllis Slocum; Chapter 17 Univision and Telemundo
Guillermo Gibens; Chapter 18 The Latinos and Media Project
Federico Subervi; Chapter 19 Advertising in Spanish Language Media
Cristina Etayo
Ángela Preciado Hoyos; Chapter 20 Hispanic Advertising
Marketing and New Media
Lauren Boyle; Chapter 21 The Potential of Book Publishing in Iberian American and African Countries
Paulo Faustino; Chapter 22 Assessing the State of Spanish Language Media
Alan B. Albarran;