Paul Haig is a market researcher with 35 years of experience. This is his life's work. The book Management Concepts and Business Models is not one that is read from cover to cover, but as a reliable friend, it will always come to the rescue in a difficult situation. The chapters are equally balanced, some of the proposed models are complex and voluminous, while others do not require detailed explanations. The functional table at the beginning of the book allows you to quickly find the right model to solve any business problem.
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