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What has fueled Amazon's unprecedented growth? How did Jeff Bezos, the company's founder and CEO, turn a bookstore into a trillion dollar business? Bezos does not hide the secret of success: every year he talks about his strategy and management principles in letters to shareholders. Steve Anderson carefully studied Bezos' letters and identified 14 key principles for business growth from Amazon. You'll learn how Jeff Bezos runs his company, and you'll be able to apply these principles to any business and industry.
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