T C Melewar, Suraksha Gupta

eBook, PDF

Strategic International Marketing (eBook, PDF)

An Advanced Perspective

Beschreibung

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 3.58MB

Barrierefreiheit

• Text-to-Speech

Autor

T C MELEWAR is Professor of Marketing and Strategy and Head of Marketing at Brunel University, UK.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 336
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9780230356641
• Artikelnr.: 54789022