Malcolm McDonald, Ailsa Kolsaker

MBA Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 544
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137300287
• Artikelnr.: 47897359

Autorenporträt

MALCOLM MCDONALD is Professor of Marketing Strategy, Chairman of the Cranfield Marketing Planning Centre and Director of the Institute for Advanced Research in Marketing at the Cranfield University School of Management, UK.