Ross Brennan, Paul Baines, Paul Garneau

Contemporary Strategic Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 488
• Erscheinungstermin: 12. Oktober 2007
• Englisch
• ISBN-13: 9780230374041
• Artikelnr.: 62943906

Autorenporträt

ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.