Dietmar Grichnik, Manuel Hess

Startup Navigator (eBook, ePUB)

Guiding Your Entrepreneurial Journey

• Format: ePub

Produktbeschreibung

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.

Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 312
• Erscheinungstermin: 27. September 2020
• Englisch
• ISBN-13: 9781350304857
• Artikelnr.: 62734065

Autorenporträt

Dietmar Grichnik is Director of the Institute of Technology Management at the University of St. Gallen (HSG), Switzerland, where he also leads the Chair for Entrepreneurship.

Inhaltsangabe

1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs
to be done 5 Solution Startup cockpit: profiling summary Case insight:
Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market
9 Competition 10 Unique selling proposition Startup cockpit: unit economics
Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11
team roles and competencies 12 Network and partner 13 Co-creation 14
requirements 15 Intellectual property 16 Risk compass 17 Call to action
Startup cockpit: transformation map and OKR Startup cockpit: sourcing
summary Case insight: ava 4: Scaling 18 performance Startup cockpit:
profitable growth Case insight: Pixability 19 Investment 20 Deal and exit
Startup cockpit: scaling summary Case insight: a day in the life of a
venture capitalist Appendix: the pitch - Art or science? Appendix: sample
pitch deck.