Kevin Moloney, Conor McGrath

Rethinking Public Relations (eBook, PDF)

Persuasion, Democracy and Society

• Format: PDF

Produktbeschreibung

This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 206
• Erscheinungstermin: 16. Juli 2019
• Englisch
• ISBN-13: 9780429951534
• Artikelnr.: 57138285

Autorenporträt

Kevin Moloney was a PR teacher and researcher from 1985 to 2018, most recently at Bournemouth University, UK. He was also a journalist with regional and national papers and spent over a decade working in public relations.

Conor McGrath is a lecturer in PR and lobbying at Ulster University, UK. In addition, he has worked as an MP's researcher, a self-employed lobbyist, and a public affairs director at a PR agency.

Inhaltsangabe

Preface Abbreviations 1. Paradoxes
paradigms and pillars 2. PR: dignified
efficient
self-delusional? 3. Rhetoric
framing and PR messaging 4. Stakeholders and society 5. Journalism and PR - conflict
complicity
capitulation 6. Digital evolution or revolution? 7. PR
politics and democracy 8. Lobbying and public affairs 9. Conclusion Bibliography Index