Apoorva Bharadwaj, Pragyan Rath

Public Speaking for Leaders (eBook, ePUB)

Communication Strategies for the Global Market

• Format: ePub

Produktbeschreibung

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 23. Juni 2021
• Englisch
• ISBN-13: 9781000412536
• Artikelnr.: 62057063

Autorenporträt

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.



Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India.

Inhaltsangabe

1 Road map: From oration to or-action
2. Wall Street gets Walt Disneyfied: A Buy-In pitch for Bail-Out legacy
firms
3 Storyteller as choice architect: Nudge the narrative coupons
4 Mapping myriad minds
5 Designing niche speeches
6 Steve Jobs: A case study in branding and leadership communications