Xinghua Li

Environmental Advertising in China and the USA (eBook, ePUB)

The desire to go green

• Format: ePub

Produktbeschreibung

Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 5. Mai 2016
• Englisch
• ISBN-13: 9781317753346
• Artikelnr.: 45093532

Autorenporträt

Xinghua Li is Assistant Professor of Media Studies　at Babson College, Massachusetts, USA. She　writes about the global spread of consumer capitalism through the perspectives of psychoanalysis, environmental communication, and critical media theory.

Inhaltsangabe

Introduction 1. Morphing The Self: Hybrid Car Advertising 2. Detoxing the
Private: Green Home Advertising 3. The "Organi-vore's" Dilemma: Organic
Food Advertising 4. The "Useless" Sustainability: Eco-Fashion Advertising
Conclusion