Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
Xinghua Li is Assistant Professor of Media Studies at Babson College, Massachusetts, USA. She writes about the global spread of consumer capitalism through the perspectives of psychoanalysis, environmental communication, and critical media theory.
Inhaltsangabe
Introduction 1. Morphing The Self: Hybrid Car Advertising 2. Detoxing the Private: Green Home Advertising 3. The "Organi-vore's" Dilemma: Organic Food Advertising 4. The "Useless" Sustainability: Eco-Fashion Advertising Conclusion
Introduction 1. Morphing The Self: Hybrid Car Advertising 2. Detoxing the Private: Green Home Advertising 3. The "Organi-vore's" Dilemma: Organic Food Advertising 4. The "Useless" Sustainability: Eco-Fashion Advertising Conclusion
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
