Public Relations, Society and the Generative Power of History (eBook, PDF)

Redaktion: Somerville, Ian; Ihlen, Øyvind; Edwards, Lee

• Format: PDF

Produktbeschreibung

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 4. September 2019
• Englisch
• ISBN-13: 9780429836244
• Artikelnr.: 57628812

Autorenporträt

Ian Somerville is Head of the School of Media, Communication and Sociology at the University of Leicester. His research has been published in international communication, PR, politics and sociology journals and in various edited collections. His most recent book is International Public Relations: Perspectives from Deeply Divided Societies (Routledge, 2017). Lee Edwards is Associate Professor at the London School of Economics and Political Science. She teaches and researches strategic communication from a critical perspective. She is the author of books, book chapters and empirical studies in the leading journals in the field of communication scholarship. Øyvind Ihlen is Professor in the Department of Media and Communication at the University of Oslo and co-director of POLKOM - Centre for the Study of Political Communication. He has over 120 publications where he applies theories of rhetoric and sociology to the study of public relations.

Inhaltsangabe

INTRODUCTION - 'Public relations, society and the generative power of
history'
Ian Somerville, Lee Edwards and Øyvind Ihlen
PART ONE - CHALLENGING CORPORATISM AND MANAGERIALISM
CHAPTER 1 'The contribution of public relations to promotional culture:
taking the long view'
Johanna Fawkes
CHAPTER 2 '"Presencing" and "absencing": a deconstruction of US-based
public relations textbooks'
Jochen Hoffmann
CHAPTER 3 'How employee relations shaped and maintained US coporate
welfare: a historical overview'
Patricia A. Curtin
PART TWO - HISTORICISING GENDER, ETHNICITY AND DIVERSITY IN PUBLIC PR WORK
CHAPTER 4 'Wives, secretaries and bodies: representations of women in
Australian public relations journal, 1965-1972'
Kate Fitch
CHAPTER 5 'History, racialisation and resistance in "post-race" public
relations'
Lee Edwards
CHAPTER 6 'Intersectional activism, history and public relations: new
understandings of women's communicative roles in anti-racist and
anti-sexist work'
Jennifer Vardeman, Amanda Kennedy and Brittany Little
CHAPTER 7 'Public relations in the master's house'
Camille Reyes
CHAPTER 8 'Communicating identity histories in ethnic museum public
relations'
Melissa A. Johnson
PART THREE - HISTORIES OF PUBLIC RELATIONS IN THE POLITICAL SPHERE
CHAPTER 9 'Selling municipal socialism: local government, the Left and the
transformation of political public relations in Britain'
Dominic Wring
CHAPTER 10 'Anticipating the age of "political spin"?: an historical
analysis of 1980s government communications
Ruth Garland
CHAPTER 11 'Sports promotion and the construction of "Irish" identity:
nationalism, social exclusion and the Gaelic Athletic Association'
Ian Somerville, David Mitchel and Owen Hargie
CHAPTER 12 'A critical discourse analysis of Jonathan Dean Swift's
Drapier's Letters: public advocacy and nationalism in Ireland, 1724-1725'
Kevin Hora