Public Relations, Society and the Generative Power of History (eBook, ePUB)

Redaktion: Somerville, Ian; Ihlen, Øyvind; Edwards, Lee

• Format: ePub

Produktbeschreibung

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures.

Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is 'Historicising gender, ethnicity and diversity in PR work,' focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with 'Histories of public relations in the political sphere,' bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity.

Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the 'lessons' derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 4. September 2019
• Englisch
• ISBN-13: 9780429836237
• Artikelnr.: 57627017

Autorenporträt

Ian Somerville is Head of the School of Media, Communication and Sociology at the University of Leicester. His research has been published in international communication, PR, politics and sociology journals and in various edited collections. His most recent book is International Public Relations: Perspectives from Deeply Divided Societies (Routledge, 2017). Lee Edwards is Associate Professor at the London School of Economics and Political Science. She teaches and researches strategic communication from a critical perspective. She is the author of books, book chapters and empirical studies in the leading journals in the field of communication scholarship. Øyvind Ihlen is Professor in the Department of Media and Communication at the University of Oslo and co-director of POLKOM ¿ Centre for the Study of Political Communication. He has over 120 publications where he applies theories of rhetoric and sociology to the study of public relations.

Inhaltsangabe

INTRODUCTION
`Public relations, society and the generative power of history
Ian Somerville, Lee Edwards and Øyvind Ihlen PART ONE
CHALLENGING CORPORATISM AND MANAGERIALISM CHAPTER 1 `The contribution of public relations to promotional culture: taking the long view
Johanna Fawkes CHAPTER 2 `"Presencing" and "absencing": a deconstruction of US-based public relations textbooks' Jochen Hoffmann CHAPTER 3 `How employee relations shaped and maintained US coporate welfare: a historical overview' Patricia A. Curtin PART TWO
HISTORICISING GENDER, ETHNICITY AND DIVERSITY IN PUBLIC PR WORK CHAPTER 4 `Wives, secretaries and bodies: representations of women in Australian public relations journal, 1965
1972' Kate Fitch CHAPTER 5 `History, racialisation and resistance in "post-race" public relations
Lee Edwards CHAPTER 6 `Intersectional activism, history and public relations: new understandings of women
s communicative roles in anti-racist and anti-sexist work' Jennifer Vardeman, Amanda Kennedy and Brittany Little CHAPTER 7 `Public relations in the master
s house
Camille Reyes CHAPTER 8 `Communicating identity histories in ethnic museum public relations
Melissa A. Johnson PART THREE
HISTORIES OF PUBLIC RELATIONS IN THE POLITICAL SPHERE CHAPTER 9 `Selling municipal socialism: local government, the Left and the transformation of political public relations in Britain
Dominic Wring CHAPTER 10 `Anticipating the age of "political spin"?: an historical analysis of 1980s government communications Ruth Garland CHAPTER 11 `Sports promotion and the construction of "Irish" identity: nationalism, social exclusion and the Gaelic Athletic Association
Ian Somerville, David Mitchel and Owen Hargie CHAPTER 12 `A critical discourse analysis of Jonathan Dean Swift
s Drapier
s Letters: public advocacy and nationalism in Ireland, 1724-1725
Kevin Hora