Robert Cialdini

Pre-Suasion (eBook, ePUB)

A Revolutionary Way to Influence and Persuade

• Format: ePub

Produktbeschreibung

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini"the foremost expert on effective persuasion" (Harvard Business Review)explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." Named a "Best Business Books of 2016" by the Financial Times, and "compelling" by The Wall Street Journal, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdiniall that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes." His book is "an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson" (Forbes).

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Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 432
• Erscheinungstermin: 6. September 2016
• Englisch
• ISBN-13: 9781501109812
• Artikelnr.: 44848992

Autorenporträt

Robert Cialdini

Inhaltsangabe

1. i: Acknowledgments
2. ii: Author's Note
3. Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION
4.
* 1: PRE-SUASION: An Introduction
* 2: Privileged Moments
* 3: The Importance of Attention . . . Is Importance
* 4: What's Focal Is Casual
* 5: Commanders of Attention 1: The Attractors
* 6: Commanders of Attention 2: The Magnetizers
5. Part 2: PROCESSES: THE ROLE OF ASSOCIATION
6.
* 7: The Primacy of Associations: I Link, Therefore I Think
* 8: Persuasive Georgraphies: All The Right Places, All the Right
Traces
* 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
7. Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
8.
* 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
* 11: Unity 1: Being Together
* 12: Unity 2: Acting Together
* 13: Ethical Use: A Pre-Pre-Suasive Consideration
* 14: Post-Suasion: Aftereffects
9. iii: References
10. iv: Notes
11. v: Index

Rezensionen

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. Forbes