Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.
Inhaltsangabe
1. i: Acknowledgments 2. ii: Author's Note 3. Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION 4. * 1: PRE-SUASION: An Introduction * 2: Privileged Moments * 3: The Importance of Attention . . . Is Importance * 4: What's Focal Is Casual * 5: Commanders of Attention 1: The Attractors * 6: Commanders of Attention 2: The Magnetizers 5. Part 2: PROCESSES: THE ROLE OF ASSOCIATION 6. * 7: The Primacy of Associations: I Link, Therefore I Think * 8: Persuasive Georgraphies: All The Right Places, All the Right Traces * 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives 7. Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION 8. * 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts * 11: Unity 1: Being Together * 12: Unity 2: Acting Together * 13: Ethical Use: A Pre-Pre-Suasive Consideration * 14: Post-Suasion: Aftereffects 9. iii: References 10. iv: Notes 11. v: Index
1. i: Acknowledgments 2. ii: Author's Note 3. Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION 4. * 1: PRE-SUASION: An Introduction * 2: Privileged Moments * 3: The Importance of Attention . . . Is Importance * 4: What's Focal Is Casual * 5: Commanders of Attention 1: The Attractors * 6: Commanders of Attention 2: The Magnetizers 5. Part 2: PROCESSES: THE ROLE OF ASSOCIATION 6. * 7: The Primacy of Associations: I Link, Therefore I Think * 8: Persuasive Georgraphies: All The Right Places, All the Right Traces * 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives 7. Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION 8. * 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts * 11: Unity 1: Being Together * 12: Unity 2: Acting Together * 13: Ethical Use: A Pre-Pre-Suasive Consideration * 14: Post-Suasion: Aftereffects 9. iii: References 10. iv: Notes 11. v: Index
Rezensionen
An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. Forbes
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