Daniel Rowles, Ciaran Rogers

Podcasting Marketing Strategy (eBook, ePUB)

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

• Format: ePub

Produktbeschreibung

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.

Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:

-Explains how podcasting can drive business results
-Advises on how to record, edit, and advertise your content
-Provides a unique digital marketing toolkit
-Is supported by case studies from influential organizations around the globe

Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 264
• Erscheinungstermin: 3. Mai 2019
• Englisch
• ISBN-13: 9780749486242
• Artikelnr.: 56476728

Autorenporträt

Daniel Rowles and Ciaran Rogers

Inhaltsangabe

Section
ONE: Podcasting in perspective; Chapter
01: Stand out from the social media noise
Why you should be podcasting; Chapter
02: Podcast adoption
Growth and expansion of podcasting as a popular medium; Chapter
03: Understanding how people really listen to and absorb audio content; Chapter
04: Building genuine personal engagement through podcasting; Section
TWO: Building your business case and plan; Chapter
05: How to use podcasts to drive business results; Chapter
06: Understanding the role of podcasts in the user journey; Chapter
07: An introduction to podcast marketing; Chapter
08: What differentiates a great podcast?; Chapter
09: What is digital branding and how does business development fit in?; Chapter
10: Defining your content plan and using content calendars; Chapter
11: Driving action from podcasts; Section
THREE: Building your podcast and making it a success; Chapter
12: The importance of landing pages and show notes (and getting SEO right); Chapter
13: Defining your podcast audience and content; Chapter
14: Understanding and selection of different podcast formats; Chapter
15: Preparing your podcast recording environment; Chapter
16: Choosing your recording hardware and software; Chapter
17: An overview of podcast editing options and how to do it; Chapter
18: Using interviews with influencers to maximize your podcast strategy; Chapter
19: Show branding intros and outros
Making the right first impression; Chapter
20: Podcast advertising and monetization
Where to begin and how to manage; Chapter
21: Publishing and distributing your podcast; Chapter
22: Measuring success
Tapping into how and why people listen to your podcast; Chapter
23: The podcast marketing toolkit; Chapter
24: The value of web analytics
Measuring the impact of your podcast activity; Section
FOUR: The future of podcasting; Chapter
25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter
26: Future
proofing your podcast strategy for the ever
changing user journey; Chapter
27: Index