Persuasive Imagery (eBook, ePUB)

A Consumer Response Perspective
Redaktion: Scott, Linda M.; Batra, Rajeev

• Format: ePub

Produktbeschreibung

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 464
• Erscheinungstermin: 2. April 2003
• Englisch
• ISBN-13: 9781135635688
• Artikelnr.: 38450277

Autorenporträt

Linda M. Scott, Rajeev Batra

Inhaltsangabe

Contents: L.M. Scott
R. Batra
Introduction. Part I:Persuasive Imagery: What Do We Really Know?K. Malkewitz
P. Wright
M. Friestad
Persuasion by Design: The State of Expertise on Visual Influence Tactics. K. Kenney
L.M. Scott
A Review of the Visual Rhetoric Literature. Part II:Image and Response.J.E. Raymond
When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images. P. Winkielman
N. Schwarz
R. Reber
T.A. Fazendeiro
Cognitive and Affective Consequences of Visual Fluency: When Seeing Is Easy on the Mind. C.L. Nordhielm
A Levels-of-Processing Model of Advertising Repetition Effects. R.W. Pimentel
S.E. Heckler
Changes in Logo Designs: Chasing the Elusive Butterfly Curve. C. Goossens
Visual Persuasion: Mental Imagery Processing and Emotional Experiences. Part III:Image and Word.N.T. Tavassoli
Scripted Thought. D. Luna
L.A. Peracchio
Visual and Linguistic Processing of Ads by Bilingual Consumers. G. Mani
D.J. MacInnis
The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context. Part IV: Image and Ad.E.F. McQuarrie
D.G. Mick
The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising. M.S. Mulvey
C. Medina
Invoking the Rhetorical Power of Character to Create Identifications. J. Lambiase
T. Reichert
Promises
Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising. A.A. Wiggin
C.M. Miller
"Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising. B.J. Phillips
Understanding Visual Metaphor in Advertising. Part V:Image and Object.L.L. Garber
Jr.
E.M. Hyatt
Color as a Tool for Visual Persuasion. R. Bernstein
H. Moskowitz
The Marriage of Graphic Design and Research--Experimentally Designed Packages Offer New Vistas and Opportunities. J.E. Schroeder
Building Brands: Architectural Expression in the Electronic Age. N.T. Wood
M.R. Solomon
B.G. Englis
"No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space. D. Horváth
Persuasive Form: Mobile Telephones in Hungary.