Excellence in Public Relations and Communication Management (eBook, ePUB)

Redaktion: Grunig, James E.

• Format: ePub

Produktbeschreibung

This book is the initial volume coming out of the "e;excellence project"e;--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 680
• Erscheinungstermin: 18. Oktober 2013
• Englisch
• ISBN-13: 9781136691744
• Artikelnr.: 39911884

Autorenporträt

James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White

Inhaltsangabe

Contents: Preface. J.E. Grunig
Communication
Public Relations
and Effective Organizations: An Overview of the Book. Part I: The Basic Theory. J.E. Grunig
J. White
The Effect of Worldviews on Public Relations Theory and Practice. L.A. Grunig
J.E. Grunig
W.P. Ehling
What Is an Effective Organization? J. White
D.M. Dozier
Public Relations and Management Decision Making. F.C. Repper
How Communication Managers Can Apply the Theories of Excellence and Effectiveness. Part II: The Program Level: Effective Planning of Communication Programs.J.E. Grunig
F.C. Repper
Strategic Management
Publics
and Issues. D.M. Dozier
W.P. Ehling
Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects. D.M. Dozier
F.C. Repper
Research Firms and Public Relations Practices. Part III: The Departmental Level: Characteristics of Excellent Public Relations Departments.J.E. Grunig
What Is Excellence in Management? W.P. Ehling
D.M. Dozier
Public Relations Management and Operations Research. J.E. Grunig
L.A. Grunig
Models of Public Relations and Communication. D.M. Dozier
The Organizational Roles of Communications and Public Relations Practitioners. W.P. Ehling
J. White
J.E. Grunig
Public Relations and Marketing Practices. D.M. Dozier
L.A. Grunig
The Organization of the Public Relations Function. L.C. Hon
L.A. Grunig
D.M. Dozier
Women in Public Relations: Problems and Opportunities. W.P. Ehling
Public Relations Education and Professionalism. Part IV: The Organizational Level: The Conditions That Make Excellence in Public Relations Possible. L.A. Grunig
How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization...And What They Actually Do. L.A. Grunig
Power in the Public Relations Department. L.A. Grunig
Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond. J.E. Grunig
Symmetrical Systems of Internal Communication. K. Sriramesh
J.E. Grunig
J. Buffington
Corporate Culture and Public Relations. K. Sriramesh
J. White
Societal Culture and Public Relations. Part V: The Economic Level: What Public Relations and Communication Contribute to the Bottom Line.W.P. Ehling
Estimating the Value of Public Relations and Communication to an Organization.