Naomi Klein

No Logo (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.

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Produktdetails

• Verlag: Knopf Canada
• Seitenzahl: 528
• Erscheinungstermin: 29. Oktober 2010
• Englisch
• ISBN-13: 9780307366313
• Artikelnr.: 39248113

Autorenporträt

Naomi Klein, age 30, is a columnist with The Globe and Mail. Her award-winning feature articles have appeared in numerous publications, including Saturday Night, The New York Times, Village Voice, Ms., Elm Street, The Nation, This Magazine, and Toronto Life. For nearly five years she was a columnist for Canada's largest newspaper, The Toronto Star.

Inhaltsangabe

Acknowledgments Introduction: A Web of Brands NO SPACE One
New Branded World Two
The Brand Expands: How the Logo Grabbed Centre Stage Three
Alt.Everything: The Youth Market and the Marketing of Cool Four
The Branding of Learning: Ads in Schools and Universities Five
Patriarchy Gets Funky: The Triumph of Identity Marketing NO CHOICE Six
Brand Bombing: Franchises in the Age of the Superbrand Seven
Mergers and Synergy: The Creation of Commercial Utopias Eight
Corporate Censorship: Barricading the Branded Village NO JOBS Nine
The Discarded Factory: Degraded Production in the Age of the Superbrand Ten
Threats and Temps; From Working for Nothing to "Free Agent Nation" Eleven
Breeding Disloyalty: What Goes Around, Comes Around NO LOGO Twelve
Culture Jamming: Ads Under Attack Thirteen
Reclaim the Streets Fourteen
Bad Mood Rising: The New Anticorporate Activism Fifteen
The Brand Boomerang: The Tactics of Brand
Based Campaigns Sixteen
A Tale of Three Logos: The Swoosh, the Shell and the Arches Seventeen
Local Foreign Policy: Students and Communities Join the Fray Eighteen
Beyond the Brand: The Limits of Brand
Based Politics Conclusion
Consumerism Versus Citizenship: The Fight for the Global Commons Notes Appendix Reading List Photo Credits Index