Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience à â â classics which will endure for generations to come.
Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience à â â classics which will endure for generations to come.
Naomi Klein is an award-winning journalist and author of the New York Times bestsellers No Logo, The Shock Doctrine, This Changes Everything, No Is Not Enough and On Fire. Senior Correspondent for The Intercept, Puffin Writing Fellow at Type Media Center, and contributor for The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University.
Inhaltsangabe
Acknowledgments Introduction: A Web of Brands NO SPACE One New Branded World Two The Brand Expands: How the Logo Grabbed Centre Stage Three Alt.Everything: The Youth Market and the Marketing of Cool Four The Branding of Learning: Ads in Schools and Universities Five Patriarchy Gets Funky: The Triumph of Identity Marketing NO CHOICE Six Brand Bombing: Franchises in the Age of the Superbrand Seven Mergers and Synergy: The Creation of Commercial Utopias Eight Corporate Censorship: Barricading the Branded Village NO JOBS Nine The Discarded Factory: Degraded Production in the Age of the Superbrand Ten Threats and Temps; From Working for Nothing to "Free Agent Nation" Eleven Breeding Disloyalty: What Goes Around, Comes Around NO LOGO Twelve Culture Jamming: Ads Under Attack Thirteen Reclaim the Streets Fourteen Bad Mood Rising: The New Anticorporate Activism Fifteen The Brand Boomerang: The Tactics of Brand Based Campaigns Sixteen A Tale of Three Logos: The Swoosh, the Shell and the Arches Seventeen Local Foreign Policy: Students and Communities Join the Fray Eighteen Beyond the Brand: The Limits of Brand Based Politics Conclusion Consumerism Versus Citizenship: The Fight for the Global Commons Notes Appendix Reading List Photo Credits Index
Acknowledgments Introduction: A Web of Brands NO SPACE One New Branded World Two The Brand Expands: How the Logo Grabbed Centre Stage Three Alt.Everything: The Youth Market and the Marketing of Cool Four The Branding of Learning: Ads in Schools and Universities Five Patriarchy Gets Funky: The Triumph of Identity Marketing NO CHOICE Six Brand Bombing: Franchises in the Age of the Superbrand Seven Mergers and Synergy: The Creation of Commercial Utopias Eight Corporate Censorship: Barricading the Branded Village NO JOBS Nine The Discarded Factory: Degraded Production in the Age of the Superbrand Ten Threats and Temps; From Working for Nothing to "Free Agent Nation" Eleven Breeding Disloyalty: What Goes Around, Comes Around NO LOGO Twelve Culture Jamming: Ads Under Attack Thirteen Reclaim the Streets Fourteen Bad Mood Rising: The New Anticorporate Activism Fifteen The Brand Boomerang: The Tactics of Brand Based Campaigns Sixteen A Tale of Three Logos: The Swoosh, the Shell and the Arches Seventeen Local Foreign Policy: Students and Communities Join the Fray Eighteen Beyond the Brand: The Limits of Brand Based Politics Conclusion Consumerism Versus Citizenship: The Fight for the Global Commons Notes Appendix Reading List Photo Credits Index
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