Gordon W. Fuller

New Food Product Development (eBook, PDF)

From Concept to Marketplace, Third Edition

• Format: PDF

Produktbeschreibung

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 508
• Erscheinungstermin: 19. April 2016
• Englisch
• ISBN-13: 9781439818657
• Artikelnr.: 38300539

Autorenporträt

Gordon W. Fuller

Inhaltsangabe

What Is New Food Product Development? The New Product Development Team:
Company Organization and Its Influence on New Product Development. What Are
the Sources for New Product Ideas? Strategy and the Strategists. The
Tacticians: Their Influence in Product Development. The Legal Department:
Protecting the Company-Its Name, Goodwill, and Image. Quality Control:
Protecting the Consumer, the Product, and the Company. Going to Market:
Success or Failure? Why Farm Out New Product Development? New Food Product
Development in the Food Service Industry. Product Development in the Food
Additive and Food Ingredient Industries. Dancing but Uncertain of the
Music. References. Index.