Gordon W. Fuller

New Food Product Development

From Concept to Marketplace, Third Edition

• Gebundenes Buch

Produktbeschreibung

This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. The author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources.

Produktdetails

• Verlag: Taylor & Francis Inc
• 3 ed
• Seitenzahl: 508
• Erscheinungstermin: 18. Januar 2011
• Englisch
• Abmessung: 240mm x 156mm x 29mm
• Gewicht: 862g
• ISBN-13: 9781439818640
• ISBN-10: 1439818649
• Artikelnr.: 32795186

Autorenporträt

Gordon W. Fuller

Inhaltsangabe

What Is New Food Product Development? The New Product Development Team:
Company Organization and Its Influence on New Product Development. What Are
the Sources for New Product Ideas? Strategy and the Strategists. The
Tacticians: Their Influence in Product Development. The Legal Department:
Protecting the Company-Its Name, Goodwill, and Image. Quality Control:
Protecting the Consumer, the Product, and the Company. Going to Market:
Success or Failure? Why Farm Out New Product Development? New Food Product
Development in the Food Service Industry. Product Development in the Food
Additive and Food Ingredient Industries. Dancing but Uncertain of the
Music. References. Index.