Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership - Rafinejad, Dariush
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Presenting a holistic approach to reaching optimal innovation, new product development, and commercialization decisions within an integrated framework of business, market, technology, and resource strategy, this work offers guidance on product portfolio planning and matching technology innovation to market opportunities.

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Produktbeschreibung
Presenting a holistic approach to reaching optimal innovation, new product development, and commercialization decisions within an integrated framework of business, market, technology, and resource strategy, this work offers guidance on product portfolio planning and matching technology innovation to market opportunities.
Autorenporträt
Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.