Moral foundations and consumer behaviour (eBook, PDF)

• Format: PDF

Produktbeschreibung

The selected articles in this Special Issue support the research domains. Some fall into one domain more clearly while others bridge two or more domains. Two of the 9 papers provide interdisciplinary perspectives (Cowan and Yazdanparast on moral foundations and judgment and Prince on consumer moral reasoning and moral action), while the remaining eight are applications of the topics covered in various marketing contexts. Some are contributions from countries outside of the United States (Canada, Pakistan, and Turkey). All raise questions that promise to move this research area forward.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 92
• Erscheinungstermin: 30. Mai 2019
• Englisch
• ISBN-13: 9781838677404
• Artikelnr.: 57001355