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Brand management and consumer experience (eBook, PDF)
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This ebook, composed of six chapters, aims to advance knowledge surrounding brand management in emerging markets from two different perspectives. The first three chapters focus on how global brands compete in emerging markets, and in contrast the three subsequent chapters mainly examine issues concerning local brands and how they compete against global brands.

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  • Größe: 2.51MB
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Produktbeschreibung
This ebook, composed of six chapters, aims to advance knowledge surrounding brand management in emerging markets from two different perspectives. The first three chapters focus on how global brands compete in emerging markets, and in contrast the three subsequent chapters mainly examine issues concerning local brands and how they compete against global brands.

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