Denise Dahlhoff

Marketing-Related Motives in Mergers & Acquisitions (eBook, PDF)

The Perspective of the U.S. Food Industry

• Format: PDF

Produktbeschreibung

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As. Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.

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Produktdetails

• Verlag: Deutscher Universitätsverlag
• Seitenzahl: 188
• Erscheinungstermin: 22. November 2013
• Englisch
• ISBN-13: 9783663107361
• Artikelnr.: 53141262

Autorenporträt

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).