Robert Ashton

How to Start Your Own Business for Entrepreneurs (eBook, ePUB)

How To Start Your Own Business For Entrepreneurs

• Format: ePub

Produktbeschreibung

When you're starting up, practical advice from an expert is like gold dust.

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

• Create a bullet-proof business plan to get the backing you need
• Build a powerful brand, perfect for your business
• Discover your customers - how to find them and how to keep them
• Master the day-to-day tasks, including the not-so scary financials
• Look to the future, to ensure that your business has one

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 336
• Erscheinungstermin: 27. August 2013
• Englisch
• ISBN-13: 9780273772200
• Artikelnr.: 39454899

Autorenporträt

Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.

Robert would love to hear from you if you think he can help you become more successful. You can contact him at [e-mail] visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.

Inhaltsangabe

About the author
Introduction to the second edition
Introduction to the first edition
How to use this book
 
Part One: Before You Start
1.       See your future as an entrepreneur crystal
clear                   
2.       How to find your biggest business
opportunity                          
3.       How to be really sure your business idea will
fly                        
4.       Business type whats possible
5.       Business structure - building in room to
grow                            
6.       Finding the perfect place business
premises                             
7.       Starting up or taking over an existing enterprise       
                
Part Two: Planning To Succeed
8.       How to write a convincing
plan                                                           
9.       Where to find the money you
need                                            
10.     Advisers and mentors and why theyre important                     
11.     Timing is everything how to decide when to start   
                
Part Three: Finding Customers
12.     Where to look for the best
customers                                      
13.     How to develop the right brand and
image                             
14.     Marketing in a
nutshell                                                        &nbs