Mary E. Tyler, Jerri L. Ledford

Google Analytics (eBook, PDF)

• Format: PDF

Produktbeschreibung

You know you need to analyze the success of your Web site, but how?Do you even know what to look for? Is there a tool powerful enoughto help you evaluate your marketing efforts, products, andservices, but simple enough to use if you're not a propeller-head?Google Analytics is that tool, and this is the handbook you needto make it work for you. Learn to set up Google Analytics,understand the reports it generates, and use the information tomake your Web site a real asset to your business.* Get familiar with the concept of analytics, what GoogleAnalytics offers, and how it compares to popular site statisticsprograms.* Learn to set up the program, navigate the interface, understandfilters, and use goal-setting features.* Integrate Google Analytics with Google AdWords.* Make the most of reporting dashboards.* Find out how to use analytics for marketing and contentoptimization.* Understand what each type of report means and how to interpretit.* Explore how other companies have used analytics to improve siteperformance.* Investigate how to use Google Analytics for complete e-commerceanalysis.Order your copy today and make your Web site work for you!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 316
• Erscheinungstermin: 21. Juni 2007
• Englisch
• ISBN-13: 9780470105443
• Artikelnr.: 37290526

Autorenporträt

Mary E. Tyler is a professional technology journalist and aformer software and Web developer. Her areas of expertise includeOpen Source, enterprise software, intellectual property, andanything Macintosh.Jerri L. Ledford is a freelance business technologywriter whose work has appeared in Information Security Magazine, ITManager's Journal, Network World, CRM Magazine, and manyothers.