Jerri L. Ledford, Mary E. Tyler

Google Analytics 2.0 (eBook, PDF)

• Format: PDF

Produktbeschreibung

Site statistics give you raw numbers, but Web analytics crunchthose numbers into meaningful metrics you can actually use.Here's what's new in Google Analytics 2.0, such ascross-segment reporting and drilldown content that enhanceanalysis. Learn to set up Analytics and choose filters, exploregoals and goal-setting, use customizable dashboards and dateranges, and master basic analytics and Web statistics concepts.Examine every aspect of available reports, learn to use those bestsuited for e-commerce sites, and more.BONUS: Each copy of Google Analytics 2.0includes a $25 Google AdWords gift card compliments of Google. Withthis $25 gift card , you can attract new customers to your websiteon Google's dime.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 318
• Erscheinungstermin: 12. Juni 2008
• Englisch
• ISBN-13: 9780470227633
• Artikelnr.: 37291462

Autorenporträt

Jerri L. Ledford is a freelance business technology writerwith more than 700 articles, news stories, profiles, and reports toher credit. Her work has appeared in Information SecurityMagazine, IT Manager's Journal, Network World,CRM Magazine, and many others.Mary E. Tyler is a contributing editor at OSTG/NewsForge,the world's largest source of daily Linux coverage. She's a formersoftware and Web developer who specializes in Open Source,enterprise software, intellectual property, and anythingMacintosh.