Global Political Marketing (eBook, ePUB)

Redaktion: Lees-Marshment, Jennifer; Stromback, Jesper; Rudd, Chris

• Format: ePub

Produktbeschreibung

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 16. Oktober 2009
• Englisch
• ISBN-13: 9781135261399
• Artikelnr.: 38265223

Autorenporträt

Jennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. Jesper Strömbäck is professor in Media and Communication and Lubbe Nordström Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand.

Inhaltsangabe

1. Global Political Marketing Jennifer Lees-Marshment 2. A Framework for
Comparing Political Market-Orientation Jesper Strömbäck 3. Political
Marketing in Germany Michaela Maier, Jens Tenscher and Kirsten Schüller 4.
Political Market-Orientation in a Multi-Party System: The Swedish Case
Jesper Strömbäck 5. New Zealand Political Marketing: Marketing
Communication rather than the Product? Jennifer Lees-Marshment 6.
Australian Political Marketing: Substance Backed by Style Andrew Hughes and
Stephen Dann 7. Political Marketing in the United States: From Market-
Towards Sales-Orientation? Jonathan Knuckey 8. UK Political Marketing: A
Question of Leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The
Level Of Market-Orientation of Political Parties in Greece Danis
Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balázs
Kiss and Zsuzsanna Mihályffy 11.The Czech Case: Social Democratic or Social
Market Party? Anna Matuková, Otto Eibl and Alexander Braun 12. Testing the
Market Orientated Model of Political Parties in a Non-Western Context: The
Case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in
Ghana Kobby Mensah 14. Political Marketing in a Weak Democracy: The
Peruvian Case Pedro Patrón Galindo 15.Political Marketing Techniques in
Russia Derek Hutcheson 16. Political Market Orientation in Japan Masahiko
Asano and Bryce Wakefield 17. Implementing and Interpreting Market
Orientation in Practice: Lessons from Britain Roger Mortimore and Mark Gill
18. Political Marketing, Party Behaviour and Political Science Mick Temple
19. Global Political Marketing: Analysis and Conclusions Jennifer
Lees-Marshment, Chris Rudd and Jesper Strömbäck