There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Jennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. Jesper Strömbäck is professor in Media and Communication and Lubbe Nordström Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand.
Inhaltsangabe
1. Global Political Marketing Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation Jesper Strömbäck 3. Political Marketing in Germany Michaela Maier, Jens Tenscher and Kirsten Schüller 4. Political Market-Orientation in a Multi-Party System: The Swedish Case Jesper Strömbäck 5. New Zealand Political Marketing: Marketing Communication rather than the Product? Jennifer Lees-Marshment 6. Australian Political Marketing: Substance Backed by Style Andrew Hughes and Stephen Dann 7. Political Marketing in the United States: From Market- Towards Sales-Orientation? Jonathan Knuckey 8. UK Political Marketing: A Question of Leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The Level Of Market-Orientation of Political Parties in Greece Danis Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balázs Kiss and Zsuzsanna Mihályffy 11.The Czech Case: Social Democratic or Social Market Party? Anna Matuková, Otto Eibl and Alexander Braun 12. Testing the Market Orientated Model of Political Parties in a Non-Western Context: The Case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in Ghana Kobby Mensah 14. Political Marketing in a Weak Democracy: The Peruvian Case Pedro Patrón Galindo 15.Political Marketing Techniques in Russia Derek Hutcheson 16. Political Market Orientation in Japan Masahiko Asano and Bryce Wakefield 17. Implementing and Interpreting Market Orientation in Practice: Lessons from Britain Roger Mortimore and Mark Gill 18. Political Marketing, Party Behaviour and Political Science Mick Temple 19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck
1. Global Political Marketing Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation Jesper Strömbäck 3. Political Marketing in Germany Michaela Maier, Jens Tenscher and Kirsten Schüller 4. Political Market-Orientation in a Multi-Party System: The Swedish Case Jesper Strömbäck 5. New Zealand Political Marketing: Marketing Communication rather than the Product? Jennifer Lees-Marshment 6. Australian Political Marketing: Substance Backed by Style Andrew Hughes and Stephen Dann 7. Political Marketing in the United States: From Market- Towards Sales-Orientation? Jonathan Knuckey 8. UK Political Marketing: A Question of Leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The Level Of Market-Orientation of Political Parties in Greece Danis Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balázs Kiss and Zsuzsanna Mihályffy 11.The Czech Case: Social Democratic or Social Market Party? Anna Matuková, Otto Eibl and Alexander Braun 12. Testing the Market Orientated Model of Political Parties in a Non-Western Context: The Case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in Ghana Kobby Mensah 14. Political Marketing in a Weak Democracy: The Peruvian Case Pedro Patrón Galindo 15.Political Marketing Techniques in Russia Derek Hutcheson 16. Political Market Orientation in Japan Masahiko Asano and Bryce Wakefield 17. Implementing and Interpreting Market Orientation in Practice: Lessons from Britain Roger Mortimore and Mark Gill 18. Political Marketing, Party Behaviour and Political Science Mick Temple 19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck
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