Global Media Studies (eBook, ePUB)

An Ethnographic Perspective
Redaktion: Kraidy, Marwan; Murphy, Patrick D.

• Format: ePub

Produktbeschreibung

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 328
• Erscheinungstermin: 24. Februar 2004
• Englisch
• ISBN-13: 9781134380138
• Artikelnr.: 47885081

Autorenporträt

Marwan Kraidy, Patrick D. Murphy

Inhaltsangabe

Part 1: Introduction
Chapter 1 Towards an Ethnographic Approach to Global Media Studies
Part 2: Situating Ethnography in Global Media Studies
Chapter 2 The Problem of Textuality in Ethnographic Audience Research
Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World
Chapter 4 Where is Audience Ethnographer's Fieldwork?
Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts
Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography
Part 3: Researching the Local
Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description'
Chapter 8 "Now that you're going home
are you going to write about the natives you studied?": Telenovela Reception
Adultery and the Dilemmas of Ethnographic Practice
Chapter 9 Methodology as Lived Experience
Chapter 10 On the Border: Reflections on Ethnography and Gender
Chapter 11 Radio's Early Arrival in Rural Appalachia
Part 4: Articulating Globalization Through Ethnography
Chapter 12 Ask the West
Will Dinosaurs Come Back?
Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media
Chapter 14 Chasing Echoes: Cultural Reconversion
Self-Representation
and Mediascapes in Mexico
Chapter 15 Globalization avant la lettre? Audience Ethnography
Media Institutions and Local Identity in Lebanon
Part 5: Afterword
Chapter 16 Media Ethnography: Local
Global or Translocal?