Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption…mehr
Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.
Part 1: Introduction Chapter 1 Towards an Ethnographic Approach to Global Media Studies Part 2: Situating Ethnography in Global Media Studies Chapter 2 The Problem of Textuality in Ethnographic Audience Research Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World Chapter 4 Where is Audience Ethnographer's Fieldwork? Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography Part 3: Researching the Local Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description' Chapter 8 "Now that you're going home are you going to write about the natives you studied?": Telenovela Reception Adultery and the Dilemmas of Ethnographic Practice Chapter 9 Methodology as Lived Experience Chapter 10 On the Border: Reflections on Ethnography and Gender Chapter 11 Radio's Early Arrival in Rural Appalachia Part 4: Articulating Globalization Through Ethnography Chapter 12 Ask the West Will Dinosaurs Come Back? Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media Chapter 14 Chasing Echoes: Cultural Reconversion Self-Representation and Mediascapes in Mexico Chapter 15 Globalization avant la lettre? Audience Ethnography Media Institutions and Local Identity in Lebanon Part 5: Afterword Chapter 16 Media Ethnography: Local Global or Translocal?
Part 1: Introduction Chapter 1 Towards an Ethnographic Approach to Global Media Studies Part 2: Situating Ethnography in Global Media Studies Chapter 2 The Problem of Textuality in Ethnographic Audience Research Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World Chapter 4 Where is Audience Ethnographer's Fieldwork? Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography Part 3: Researching the Local Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description' Chapter 8 "Now that you're going home are you going to write about the natives you studied?": Telenovela Reception Adultery and the Dilemmas of Ethnographic Practice Chapter 9 Methodology as Lived Experience Chapter 10 On the Border: Reflections on Ethnography and Gender Chapter 11 Radio's Early Arrival in Rural Appalachia Part 4: Articulating Globalization Through Ethnography Chapter 12 Ask the West Will Dinosaurs Come Back? Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media Chapter 14 Chasing Echoes: Cultural Reconversion Self-Representation and Mediascapes in Mexico Chapter 15 Globalization avant la lettre? Audience Ethnography Media Institutions and Local Identity in Lebanon Part 5: Afterword Chapter 16 Media Ethnography: Local Global or Translocal?
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