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Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts…mehr
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. * Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors * Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit * Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy * Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
EMILY DAVIS has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.
Inhaltsangabe
Acknowledgments xv CHAPTER 1 Introduction 1 Embracing New Approaches 1 How This Book Is Organized 3 Getting Started 6 CHAPTER 2 Generations in Philanthropy 7 Setting the Stage 7 Defining the Generations 8 Leading Multigen Fundraising Efforts 16 Conclusion 37 Notes 40 CHAPTER 3 Engaging Philanthropy's Next Generation 43 The Opportunities of Seeking Funds from Young Philanthropists 43 Cultivating the Next Generation of Donors 45 Relationships Don't Change 60 Conclusion 63 Notes 70 CHAPTER 4 Volunteering Is Philanthropy 73 Creating Volunteer Opportunities Increases Prospective Donors 74 Committee Participation 80 Board Service 82 Conclusion 92 Notes 93 CHAPTER 5 The Next Generation of Grant Makers 95 Investing in Professional Development 96 Networking Resources 100 How Social Media Changes Grant Making 101 Understanding Family Philanthropy 102 What Nonprofits Can Do 113 Notes 115 CHAPTER 6 Harnessing the Power of Online Communications 117 Going Where the Givers Are 117 Social Media Is a Tool, Not the Tool 119 Listen to Your Fans and Followers 120 Social Media Is a Plant 122 Social Media Is Stewardship 123 Adding Value through Social Media 124 Social Media Is a Two-Way Street 124 Not Everyone ''Diggs'' Social Media 125 It Ain't Free 126 Build a Social Media Plan 126 Implementing the Social Media Plan 129 Evaluating Social Media Strategies 135 Social Media Policies 135 Conclusion 138 Notes 139 CHAPTER 7 Conclusion 141 Where to Go from Here 141 Becoming a Learning Organization 143 APPENDIX A Worksheets, Plans, and Templates 145 Fundraising and the Next Generation Worksheet 146 Organizational Readiness Assessment 148 Stewardship Plan Worksheet 155 Sample Memorandum of Understanding (MOU) 160 Sample Board Recruitment Plan 162 Social Media Plan Worksheet 165 Social Media Plan Outline 167 Blog Post Template 171 Notes 172 APPENDIX B Selected Interviews 173 Next Gen Philanthropist: Mike Gast, Resource Generation 174 Next Gen Grant Maker: Jason Franklin, Bolder Giving 179 Multigen Family Philanthropy: Sharna Goldseker, 21/64 184 Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190 Family Foundation: Mary Galeti, The Tecovas Foundation 193 Giving Circles: Alan Frosh, The Gordian Fund 196 Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202 Notes 206 APPENDIX C Survey Summaries 207 Multigenerational Development Office Survey Results 208 Philanthropy's Next Generation Survey Results 230 About the Author 289 Index 291
Acknowledgments xv CHAPTER 1 Introduction 1 Embracing New Approaches 1 How This Book Is Organized 3 Getting Started 6 CHAPTER 2 Generations in Philanthropy 7 Setting the Stage 7 Defining the Generations 8 Leading Multigen Fundraising Efforts 16 Conclusion 37 Notes 40 CHAPTER 3 Engaging Philanthropy's Next Generation 43 The Opportunities of Seeking Funds from Young Philanthropists 43 Cultivating the Next Generation of Donors 45 Relationships Don't Change 60 Conclusion 63 Notes 70 CHAPTER 4 Volunteering Is Philanthropy 73 Creating Volunteer Opportunities Increases Prospective Donors 74 Committee Participation 80 Board Service 82 Conclusion 92 Notes 93 CHAPTER 5 The Next Generation of Grant Makers 95 Investing in Professional Development 96 Networking Resources 100 How Social Media Changes Grant Making 101 Understanding Family Philanthropy 102 What Nonprofits Can Do 113 Notes 115 CHAPTER 6 Harnessing the Power of Online Communications 117 Going Where the Givers Are 117 Social Media Is a Tool, Not the Tool 119 Listen to Your Fans and Followers 120 Social Media Is a Plant 122 Social Media Is Stewardship 123 Adding Value through Social Media 124 Social Media Is a Two-Way Street 124 Not Everyone ''Diggs'' Social Media 125 It Ain't Free 126 Build a Social Media Plan 126 Implementing the Social Media Plan 129 Evaluating Social Media Strategies 135 Social Media Policies 135 Conclusion 138 Notes 139 CHAPTER 7 Conclusion 141 Where to Go from Here 141 Becoming a Learning Organization 143 APPENDIX A Worksheets, Plans, and Templates 145 Fundraising and the Next Generation Worksheet 146 Organizational Readiness Assessment 148 Stewardship Plan Worksheet 155 Sample Memorandum of Understanding (MOU) 160 Sample Board Recruitment Plan 162 Social Media Plan Worksheet 165 Social Media Plan Outline 167 Blog Post Template 171 Notes 172 APPENDIX B Selected Interviews 173 Next Gen Philanthropist: Mike Gast, Resource Generation 174 Next Gen Grant Maker: Jason Franklin, Bolder Giving 179 Multigen Family Philanthropy: Sharna Goldseker, 21/64 184 Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190 Family Foundation: Mary Galeti, The Tecovas Foundation 193 Giving Circles: Alan Frosh, The Gordian Fund 196 Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202 Notes 206 APPENDIX C Survey Summaries 207 Multigenerational Development Office Survey Results 208 Philanthropy's Next Generation Survey Results 230 About the Author 289 Index 291
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