Vaughan Evans

FT Essential Guide to Writing a Business Plan, The (eBook, PDF)

• Format: PDF

Produktbeschreibung

YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns.

This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.

Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

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Produktdetails

• Verlag: Pearson ITP
• Erscheinungstermin: 30. Juni 2022
• Englisch
• ISBN-13: 9781292416151
• Artikelnr.: 64374583

Autorenporträt

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

Inhaltsangabe

Part 1: Preparing your plan
1. Essential preparation
Part 2: Writing your plan
2. The business
3. Market demand
4. Competition
5. Strategy
6. Resources
7. Financials and forecasts
8. Risk, opportunity and sensitivity
9. Conclusion
Part 3: Using your plan
10. Pitching your plan
11. Setting targets
12. Performing to plan
13. Epilogue: Beware these characters!