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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Introduction to the Finance and Marketing Interface PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet The Cash Flow Statement and the Profit and Loss Account The Matching Concept: Stock Valuation and Depreciation Reconciliation of Financial Statements Introduction to Spreadsheets: Calculations and Charts Case Study PART 2: RATIO ANALYSIS Introduction to Ratio Analysis Analysis of Asset Utilisation, Profitability and Performance Returns to Investors Analysis of Profit Pathways Case Study PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis Short-Term Forecasting Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet Multiple Regression Case Study PART 4: COSTING AND BUDGETING Introduction to Costing Systems Budgeting Budgetary Control Case Study PART 5: DECISION-MAKING Introduction to Decision-Making Introduction to Break-Even Analysis Decision-Making under Risk Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
Introduction to the Finance and Marketing Interface PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet The Cash Flow Statement and the Profit and Loss Account The Matching Concept: Stock Valuation and Depreciation Reconciliation of Financial Statements Introduction to Spreadsheets: Calculations and Charts Case Study PART 2: RATIO ANALYSIS Introduction to Ratio Analysis Analysis of Asset Utilisation, Profitability and Performance Returns to Investors Analysis of Profit Pathways Case Study PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis Short-Term Forecasting Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet Multiple Regression Case Study PART 4: COSTING AND BUDGETING Introduction to Costing Systems Budgeting Budgetary Control Case Study PART 5: DECISION-MAKING Introduction to Decision-Making Introduction to Break-Even Analysis Decision-Making under Risk Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.
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