Ruth A Schmidt, Helen Wright

Financial Aspects of Marketing

• Broschiertes Buch

Produktbeschreibung

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Produktdetails

• Verlag: Bloomsbury USA 3pl / Macmillan Education
• 1996 edition
• Seitenzahl: 320
• Erscheinungstermin: 23. Oktober 1996
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 605g
• ISBN-13: 9780333637821
• ISBN-10: 0333637828
• Artikelnr.: 26697768

Autorenporträt

Ruth A. Schmidt, Helen Wright

Inhaltsangabe

Introduction to the Finance and Marketing Interface PART 1: INTRODUCTION TO
FINANCIAL STATEMENTS The Balance Sheet The Cash Flow Statement and the
Profit and Loss Account The Matching Concept: Stock Valuation and
Depreciation Reconciliation of Financial Statements Introduction to
Spreadsheets: Calculations and Charts Case Study PART 2: RATIO ANALYSIS
Introduction to Ratio Analysis Analysis of Asset Utilisation, Profitability
and Performance Returns to Investors Analysis of Profit Pathways Case Study
PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series
Analysis Short-Term Forecasting Forecasting using Relationships between
Variables Regression Linear Regression on the Spreadsheet Multiple
Regression Case Study PART 4: COSTING AND BUDGETING Introduction to Costing
Systems Budgeting Budgetary Control Case Study PART 5: DECISION-MAKING
Introduction to Decision-Making Introduction to Break-Even Analysis
Decision-Making under Risk Long-Term Decision-Making on the Spreadsheet and
Sensitivity Analysis Case Study.