Charles Bladen, James Kennell, Emma Abson, Nick Wilde

Events Management (eBook, PDF)

An Introduction

• Format: PDF

Produktbeschreibung

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 490
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• ISBN-13: 9781000589061
• Artikelnr.: 66415548

Autorenporträt

Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.

James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.

Inhaltsangabe

1. Introduction to events management. 2. Event project management:
feasibility, planning, delivery and evaluation. 3. Event design and
production. 4. Event operations. 5. Event human resource management. 6.
Event finance. 7. Event marketing. 8. Event law, health, safety and risk
management. 9. Sporting events. 10. Mega-events. 11. Events in the public
and third sectors. 12. Business events. 13. Cultural events and festivals.
14. Event impacts and sustainability. 15. Events and the media